Studies

The REAL ESTATE BRAND VALUE STUDY is the largest empirical BRAND VALUE STUDY for the real estate industry.

The REAL ESTATE BRAND VALUE STUDY delivers the only valid and representative information on the qualitative and quantitative positioning of corporate brands within the real estate sectors in Europe.

Marketing managers, business leaders are now offered for the first time across all relevant real estate subsectors valid insights about the positioning of their own brand in the market, which can be used as an essential basis for their own business model for communication strategy.

In contrast to many other studies, the brands

  • are not evaluated by a jury,
  • but are ascertained through a comprehensive empirical research study, using the scientifically recognized REALESTATE BRAND POTENTIAL MODEL.

TOP 500 COMMERCIAL

Evaluation of positioning and brand strength in the field of Commercial Real Estate in Germany and Austria.

TOP 100 RESIDENTIAL

Evaluation and positioning and brand strength in the field of Housing Project Development in Europe.

TOP 100 Real Estate INVESTORS

Evaluation and positioning and brand strength in the field of Real Estate Investors in Europe.

TOP 100 Real Estate DEVELOPERS

Evaluation and positioning and brand strength in the field of Real Estate Develepors Operators in Europe.

TOP 10 Real Estate BROKER

Evaluation and positioning and brand strength in the field of Real Estate Brokers in Europe.

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Are you interested in an analysis of your company’s brand?

Brands are one of the most important assets of a company. The position of your brand decides whether your business is in the relevant set or struggling to be known.

For the first time the scientifically recognized brand value studies of the European Real Estate Brand Institute shows representative data and benchmark findings that provide a model to aid success and to realize the full potential of Real Estate Brands. By combining qualitative and quantitative methods, the “REB-Brand-Value-Model” is designed to provide clear, unambiguous results that can be used to provide early warning recommendations for strategic action.

Get the competitive edge through the analyse of the European Real Estate Brand Institute.