Evaluation and market positioning of the TOP 100 corporate brands in the field of project development housing.

The relevant corporate brands in Germany and Austria have been evaluated in two-year intervals since 2013. The basic data provides a comprehensive, empirical market research study that is based on a single stage, anonymous online survey of more than 600,000 home seekers, interested parties in real estate, private individuals (tenants, buyers, investors.)

When defining the brand value of the top 100 residential housing company’s it is necessary to recognized and prioritized the essential decision making criteria and examine the severity of the emotional value that drives the target group when choosing a provider.

TOP 100 RESIDENTIAL – Evaluation, analysation, benchmarking, recommendations for strategic action.

The brand value is determined using the REAL ESTATE BRAND POTENTIAL MODEL. This scientific brand evaluation approach has been developed in cooperation with real estate professionals, market researchers, specialists, the brand and advertising industry, and continuously adapted to changes in the market and the target groups. To this end, responsible, among other things, are the gif-expert group “REAL ESTATE BRAND EQUITY MANAGEMENT. It defines the importance and influence of acquiring the brand value using separate indicators that differ depending on the branch of the industry. Created for the first time is a basis to render property brands that are based on 22 separate indicators, such as its reputation, quality, identity, position, and sustainability that are all comparable.

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Are you interested in an analysis of your company’s brand?

Brands are one of the most important assets of a company. The position of your brand decides whether your business is in the relevant set or struggling to be known.

For the first time the scientifically recognized brand value studies of the EUREB Institute shows representative data and benchmark findings that provide a model to aid success and to realize the full potential of Real Estate Brands. By combining qualitative and quantitative methods, the “EUREB brand value model” is designed to provide clear, unambiguous results that can be used to provide early warning recommendations for strategic action.

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