Evaluation and Market Positioning of the TOP 50 retail project developers in Europe

The Europe-wide rollout of the REAL ESTATE BRAND VALUE STUDY continues. The EUROPEAN REALESTATE Brand Institute analyzed together with ACROSS Media European level, the brand values of the relevant and related companies in the Retail Development & Operations. It is important to take into account the fact that Europe’s leading retail brands are among the strongest in the industry. In the valuation test are 84 major operator and developer brands, where only the strongest will be published in 50 EUREB-BRAND INDEX. Knowledge of the position applies not only to brand holders willing to listen, but also for analysts, consultants and industry associations.

In a two-stage, anonymous online survey of around 13,000 real estate decision-makers in 47 European markets (to be requested to about one-third each dealer, operators / developers, as well as asset and property managers, investors and consultants groups) brand awareness are determined first and then there is an evaluation of the of the company’s brand strength. The latter is carried out using 22 specially adapted real estate industry brand determinants.

TOP 50 DEVELOPERS & OPERATORS – Evaluation, analysation, benchmarking, recommendations for strategic action.

The foundation supplies the scientifically recognized REAL ESTATE BRAND VALUE STUDY. The brand valuation approach has been developed in cooperation with industry professionals, market researchers and specialists of the brand and advertising industry, and is continuously adapted to changes in the market and the target groups. To this end, responsible, among other things, are the gif-expert group “REAL ESTATE BRAND EQUITY MANAGEMENT. It defines the importance and influence of acquiring the brand value using separate indicators that differ depending on the branch of the industry, and creates the first time a base to make REAL ESTATE BRANDS comparable on the basis of its reputation, quality, identity, and positioning.

The representative statements regarding the qualitative and quantitative positioning of corporate brands provide marketers and business leaders an insight into the positioning of their brand in the market structure. Further it provides the base to review and re-evaluate their business model and communication strategies.

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Are you interested in an analysis of your company’s brand?

Brands are one of the most important assets of a company. The position of your brand decides whether your business is in the relevant set or struggling to be known.

For the first time the scientifically recognized brand value studies of the EUREB Institute shows representative data and benchmark findings that provide a model to aid success and to realize the full potential of Real Estate Brands. By combining qualitative and quantitative methods, the “EUREB brand value model” is designed to provide clear, unambiguous results that can be used to provide early warning recommendations for strategic action.

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