Plummeting demand, frozen transactions and investments, employees working from home and fearing for their jobs, and companies struggling to survive – the Covid-19 crisis is having a massive impact on the real estate industry. What remains? The coronavirus pandemic taps into existential fears and reveals that only the essentials really count: people’s desire for health and safety is greater than ever. Any entrepreneur who understands these signs will know that values need to be lived authentically – if not now, then when? Companies that succeed in conveying peace of mind and empathy will be among the winners. The pandemic is proving to be the ultimate stress test for brands, especially in terms of their sustainability and employer branding strategies.
From now you can read all about the right strategies for brand management in crisis situations in the REAL ESTATE BRAND BOOK.
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