What added technical value can our studies and analyzes bring? How they are used by industry experts and what is the usefulness of brand value results. Discover in references such as the work of REB-Institute (European Real Estate Brand Institute) is perceived and evaluated externally.


Drees & Sommer has been assisting private and public builders as well as investors with all real estate-related questions for more than 45 years. This partner-managed company, whose headquarters are located in Stuttgart, is represented at 38 locations and representative around the world, and sets the trend in the area of development management, infrastructure consulting, project management, real estate consulting and engineering. The idea that the “garage company” consisting of a three member team, which was founded in 1970, would become an international company with about 2,000 employees 45 years later, was not something that founders Gerhard Drees and Hans Sommer considered at the time. Innovation and “thinking differently” have remained the defining characteristics of the company until today. Its employees rely on entrepreneurial and customer-oriented action – while at the same time preserving as much decision-making freedom as possible.

Sandra Brand

Sandra Brand

Head of Corporate Communications and Marketing, Drees & Sommer

“The study of the European Real Estate Brand Institute provides market transparency. It sets the sum of the brand management measures in a results-oriented, measurable context. For this reason it is at an independent level. Where else would one get such a, non interest-driven statement?!”


According to market analyses, CORPUS SIREO is the leading independent real estate asset management services company in Germany. Our customers are investors, financing banks and companies with proprietary real estate holdings. Acting on behalf of the company’s customers, approximately 550 employees at 11 locations in Germany and Luxembourg manage commercial and residential premises covering a total floor space of 15 million square metres and with a value of approximately 16.3 billion euros (as of 10/2014), including institutional assets of 2.3 billion euros. In the field of residential project development, CORPUS SIREO is also a leading developer in Germany, with approximately 500 completions every year. The Broker division of CORPUS SIREO is also one of the top 10 German estate agent companies. In 2014 and 2015, “Wissenschaftliche Vereinigung zur Förderung des Immobilienjournalismus” chose CORPUS SIREO as the most active press office of German real estate companies.

Harry Hohoff

Harry Hohoff

Executive Director Marketing/PR, CORPUS SIREO REAL ESTATE

“The own brand value “know and use” is for the German real estate industry still uncharted territory. The added value is, however, obvious: How it contributes a detailed understanding of the current situation of the brand, helps to identify the brand value drivers, and thus increases the marketing efficiency and brand value further. The measurability and benchmarking, leads to the further professionalization in the B2B marketing in the industry. “


DG HYP is the commercial real estate bank within the Volksbanken Raiffeisenbanken cooperative financial network, and one of Germany’s leading real estate banks. Our core business segment is Commercial Real Estate Finance, where the bank works with real estate investors as well as approximately 1,100 cooperative banks in Germany. The bank’s activities are focused on the core segments of office, residential and retail properties. With six Real Estate Centres in Germany’s major cities, namely Hamburg, Berlin, Dusseldorf, Frankfurt, Stuttgart and Munich, as well as regional offices in Hanover, Kassel and Leipzig, DG HYP has a good presence throughout the country. The focus of the business activities is on financing properties in the German market. In addition, DG HYP supports its German clients’ investment projects in selected international markets. As a member of DZ BANK Group and a partner to the cooperative banks, we are affiliated to a powerful financial group, enabling us to offer you attractive financing solutions that are designed to meet your requirements.

Uwe Kirchner

Uwe Kirchner

Head of Marketing and Communications, DG HYP

“Consistent and focused brand leadership is a major success factor in the highly competitive real estate financing sector. The study of the European Real Estate Brand Institute provides transparency about their own position, and gives important entry points for improving performance and market presence.”

MEC METRO-ECE Centermanagement

MEC METRO-ECE Centermanagement GmbH & Co. KG is Germany’s leading center management company for retail parks and hybrid malls. As a subsidiary of the METRO GROUP and ECE we are responsible for the management – including operation, leasing and marketing – of a total of 43 retail parks.

Moritz Felix Lück

Moritz Felix Lück

Head of Marketing & PR, MEC METRO-ECE Centermanagement GmbH & Co. KG

“Consistent brand strategy is essential in B2B business. For us as a young company the study of the European Real Estate Brand Institute was the first confirmation in hard currency, how the MEC brand and the implementation of its service commitment was perceived by market participants. In addition, the possibility of benchmarking helps in the classification of the result.”


STRAUSS & PARTNER Development is synonymous with expertise in the development, financing, sales and operation of every type of property – from hotels, office and commercial properties to residential properties. As a PORR Group subsidiary, STRAUSS & PARTNER Development handles the entire project development division within the group. STRAUSS & PARTNER Development is primarily active in Central and Eastern Europe. With its international network of specialists and partners, it has definitive market knowledge in the region.

DI Claus Stadler

DI Claus Stadler

Managing Director, STRAUSS & PARTNER Development GmbH

“For Strauss & Partner Development GmbH member of the UBM brand value analysis is a Quality seal of approval, and an important support for the future brand’s management. Brands are only as good as the people who stand behind it! “


The BUWOG Group, the leading German-Austrian full-service provider in the residential property sector, can look back on wide-ranging experience that covers nearly 65 years. Today the BUWOG Group is also one of the most important real estate companies on the German market. The BUWOG Group owns a high-quality portfolio of more than 52,000 apartments (roughly one-half each in Austria and Germany). Through our development activities, we have been responsible for the construction of more than 35,000 apartments to date. With a new construction volume of roughly 700 apartments per year in the greater Vienna area, the BUWOG Group is one of the most active contractors and real estate developers in Austria. BUWOG also entered the new residential construction market in Germany with the acquisition of a well-known Berlin development company in 2012 and is currently working on a project pipeline of roughly 1,600 apartments. The shares of BUWOG AG are listed at the stock exchanges of Vienna, Frankfurt and Warsaw.

Dr. Ingrid Fitzek-Unterberger

Dr. Ingrid Fitzek-Unterberger

Managing Director Marketing & Communication, BUWOG Group

“A clear and well-structured brand strategy is a matter of course for BUWOG Group. The study of the European Real Estate Brand Institute leads to more transparency and helps in the continuous development of our own brand. “


Real Estate Group
EHL is one of the leading real estate service providers in Austria and has stood for the highest standards of quality, independence and highly professional and personal service for more than 25 years. The service spectrum extends far beyond the original core business of real estate brokerage. EHL sees itself as a complete provider for all services during the lifecycle of a property and is specialized in mediation, administration, evaluation and construction management. EHL customers benefit from an international network, highly qualified expert teams as well as comprehensive market research.

Michael Ehlmaier

Michael Ehlmaier

Managing Director, EHL Immobilien

„The independend analysis of the European Real Estate Brand Institute is not just about brand awareness, but about substantial data that provide important insights into the company’s positioning, brand rating and comparability in the competitive environment.“

EUROPA-CENTER Immobiliengruppe

Tucked away in the beautiful Hanseatic City of Hamburg, the EUROPA-CENTER property group is known to be a reliable business partner. Whether you need high-end office and commercial buildings, sophisticated logistics halls and sorting depots, elegant hotels, comfortable business apartments or convenient, secure car parks, our high-quality properties are sure to impress – with efficient, flexible floor plans, tenant-specific fit-outs, modern facilities and sustainable construction.

All of our activities are brought together under the registered trade mark of EUROPA-CENTER, which has a clear brand profile. Thanks to our range of services in all technical and commercial sectors, we are about to provide our clients with comprehensive support and optimal quality standards at great value for money. We provide everything from a single source: from the land acquisition and project development to planning and construction work to rental and property management.

Our locations in Hamburg, Berlin, Bremen, Bremerhaven and Essen boast strong growth, 1B locations close to the city centre, excellent infrastructure, great access to public transport and well-known businesses in the area. With a portfolio area of around 330,000 m² we may not be the biggest, but thanks to our unique profile we are definitely one of the best.

NAI Apollo

NAI apollo is the leading network of independent real estate consultancies in Germany. We have been successfully advising national and international companies for more than 10 years. Our services include sales, letting, building management, valuation, research, investment management and asset and property management. We are represented across Germany with offices in Frankfurt am Main, Hamburg, Berlin, Munich, Dusseldorf, Mülheim an der Ruhr and Essen. As a partner of NAI Global, our clients have access to more than 5,000 specialists worldwide. In 350 partner offices. In more than 55 countries.


Bonava is a leading residential property developer in northern Europe and Germany. The company, which has been creating homes and neighbourhoods for many people since the 1930s, was hived off from its parent NCC, the Swedish construction and property corporation, to form an independent entity in 2016. Today, Bonava has 1,600 employees in Sweden, Germany, Finland, Denmark, Norway, St Petersburg, Estonia and Latvia, generating revenue of 1.43 billion euros in 2016. Bonava has been listed on the Nasdaq in Stockholm since June 2016.
Bonava in Germany is primarily active in its home market of Berlin, in the growth regions of Hamburg, Rhine-Main, Rhine-Ruhr, Cologne/Bonn, Rhine-Neckar/Stuttgart, Saxony and along the coast of the Baltic Sea. From the coast of the Baltic Sea to south-western Germany, Bonava works on more than 150 residential building projects a year as a property and project developer. In 2016, Bonava in Germany sold 1,933 houses and apartments to owner-occupiers and investors. More than 900 employees at its headquarters in Fürstenwalde (Brandenburg) and regional offices generated revenue of 412.8 million euros.
According to an annual study conducted by the German consulting company bulwiengesa, Bonava in Germany is now the most active residential property developer in major German cities for the fifth time in a row.


IMMOFINANZ Group is a real estate corporation that is listed on the Vienna and Warsaw Stock Exchanges. Since our founding in 1990, we have compiled a high-quality property portfolio that now includes more than 470 properties with a combined carrying amount of roughly EUR 6.7 billion. Our standing investment portfolio covers 330 properties with a carrying amount of approx. EUR 5.6 billion. We currently manage nearly 3.3 million sqm of rentable space and generate a return of 7.2% based on a current occupancy rate of 84.2%.

STRABAG Real Estate GmbH

STRABAG Real Estate GmbH (SRE) ranks among the leading project development companies in Germany, Austria and Europe and is part of STRABAG SE, a European-based technology group for construction services as well as a leader in innovation and financial strength. SRE is represented with locations in the main German business centres, in Poland, in Austria and in Romania. The company’s range of services covers all phases of project development – from initiation, planning and realization, right through to leasing and sale. SRE’s wide-ranging portfolio includes the development and realization of office, business and commercial real estate projects, also covering housing, hotels and special-type properties. In addition to its own project developments, within the framework of its DEVELOPMENT SERVICES the company offers its range of services in Germany also to third parties.

Deka Immobilien

Deka Immobilien is the brand name for the Deka Group’s real estate asset management business area, as well as commercial real estate lending, and represents more than 50 years of market experience. With approximately 600 real estate professionals, we are active in more than 25 countries on five continents and are the recognised leader in innovative fund products and tailor-made financing solutions. At present, the directly managed real estate assets comprise approx. 500 properties with leasable space of around 9 million sqm with total real estate assets of over EUR 30 bn. DekaBanks commercial real estate lending unit is the second key element within the real estate business and generates a new business volume between 3 and 4 bn. Euro per year. Professional property and portfolio management, a global presence and innovative investment products are, and will remain, the key advantages around which Deka Immobilien focuses its business activities.

Hübl & Partner

Since its foundation in 1993, the Hübl & Partner group has become one of Austria’s leading real estate and investment companies. We plan, implement and manage high-class real estate projects with innovative constructional ideas and attractive added value. Thus, these real estate projects often turn into surpassingly successful residences and investments.

Berliner Sparkasse – Commercial Real Estate Finance

The Commercial Real Estate Finance Department of Berliner Sparkasse accompanies housing companies, professional investors, investment funds, real estate companies, project developers, property developers and high net worth individuals with their financing requirements for acquisition, new construction or refinancing of residential, office, retail, and logistics real estate. From classic loans to structured financing solutions, Berliner Sparkasse offers all common credit formats based on the money and capital market, including annuity loans, construction interim finance and bank overdraft facilities. Bank guarantees and derivatives complete the offer in this segment.

For individual projects, Berliner Sparkasse provides funding up to EUR 50 million sourced from its own company. Financing of large-scale projects is individually accompanied by consortium partners of the Savings Banks Group. As a modern financial services provider, Berliner Sparkasse provides its customers with access to its entire product portfolio, ranging from investment and asset management to private banking to payment transaction services.

Marcus Buder

Marcus Buder

CEO Commercial Real Estate Finance

„In our view, the growth of the Berlin real estate market is proving to be sustainable across all property classes. We continue to see that Berlin’s real estate market benefits from a catch-up effect when comparing it to other similar national and international cities. Berliner Sparkasse’s strength in this market is due to our many years of experience and the regional competence of our employees and decision-makers. We know the Berlin market like no one else, and this allows us to communicate with our customers as equal partners. In fact, Berliner Sparkasse improved it rank in the study of the European Real Estate Brand Institute to 8th place among all German real estate financiers, which attests to our high competence and expertise even though the scope of our financing is hardly nationwide or international. This improvement confirms that we continue to further strengthen our role as the leading financer in Germany’s capital city.“