Brand Award 2020

For the 11th year in succession, the strongest brands in the European real estate industry were awarded their coveted brand diamonds on 28 May 2020.

Due to Covid-19 restrictions, this year’s event embraced a new format.


The challenges

  • To not let Covid-19 restrictions stand in the way of a high-profile live event to honour the exceptional work of Europe’s strongest real estate brands.
  • To develop a platform that gives award winners in all countries, regions and industry sectors the opportunity to showcase themselves to the broadest possible audience.
  • To present the winners with their prestigious brand diamonds and certificates – if not live and in person – at least with the same level of appreciation.

The implementation

  • The winners of the REAL ESTATE BRAND AWARDS 2020 were unveiled on the new REAL ESTATE BRAND CHANNEL during the largest livestream award event in the European real estate industry.
  • The award show was co-hosted by the TV presenter Barbara Schöneberger and REB-Institute CEO Harald Steiner.
  • The award winners received their coveted brand diamonds in exclusive and exquisitely designed DIAMOND TROPHY BOXES.

New features


The strongest brands were honoured in 2020 at the largest livestream award ceremony in the real estate industry on the newly developed REAL ESTATE BRAND CHANNEL.

The show was hosted by TV presenter Barbara Schöneberger and REB Institute CEO Harald Steiner.


The AWARDS were accompanied by expert talks with selected key brands on the topics of sustainability, employer branding and digitalisation competence.


The event may have been entirely digital, but that didn’t mean the winners missed out on the “actual” awarding and personal presentation of their trophies and certificates.

The coveted brand diamonds were sent to the winners by mail in an exclusively designed DIAMOND TROPHY BOX.


The 11th annual REAL ESTATE BRAND AWARDS 2020 were presented on May 28, 2020 – for the first time ever as a livestream gala event.

The strongest and most innovative of Europe’s real estate brands have already embraced the power of the DIAMOND TROPHY BOX and integrated it directly into their branding process.

Click below to see impact branding at its best