BRAND AWARD

The REAL ESTATE BRAND AWARDS are among the most prestigious honours that companies in the European real estate industry can receive.

Since 2009, the European Real Estate Brand Institute has been identifying the top brands in Europe as part of the largest empirical brand study  in the real estate industry and is based on the scientifically accredited REB BRAND POTENTIAL MODEL of the European Real Estate Brand Institute.

In contrast to awards that are presented by a jury, the REAL ESTATE BRAND AWARDS map the true positioning of a company in the competitive real estate market. The award is based on valid empirical data that provide information about the strategic orientation and differentiation of market participants. These data allow companies to gain a deeper understanding of their strengths and weaknesses in direct comparison to their competitors.

The strongest brands from the most important nine countries/regions in Europe are awarded in eleven sub-sectors/asset classes. The validity and empirical nature of the data also makes it possible to determine the sector’s fastest growing winners. Awards are presented to those companies that have achieved the strongest growth in selected categories over the last 12 months.

Every year, the festive EUROPEAN REAL ESTATE BRAND AWARDS ceremony see the coveted brand diamonds presented to their winners on the same day as the REAL ESTATE BRAND BOOK is published. The annual REAL ESTATE BRAND BOOK has established itself on the European stage as the leading medium for the positioning of corporate and project brands in the real estate industry.

COUNTRIES / REGIONS

Austria

Baltics

Benelux

Central and Eastern Europe

France

Germany

Nordics

Southern Europe

United Kingdom

SUB-SECTOR

Architects

Analysts&Appraisers

Asset Managers

Banks, Brokers

Construction

Developers Office, Retail, Logistics, Residential

Integrated Real Estate Managers

Investors

Lawyers

Project Coordinators

Property Managers

SPECIAL CRITERIA GROWTH

Awareness

Digitalisation competence

Employer Branding

Intention to re-use

Personal experience

Power of innovation

Regional competence

Relevant Set

Sustainability / ESG