The REAL ESTATE BRAND AWARDS are among the most prestigious honours that companies in the European real estate industry can receive.
Since 2009, the European Real Estate Brand Institute has been identifying the top brands in Europe as part of the largest empirical brand study in the real estate industry and is based on the scientifically accredited REB BRAND POTENTIAL MODEL of the European Real Estate Brand Institute.
In contrast to awards that are presented by a jury, the REAL ESTATE BRAND AWARDS map the true positioning of a company in the competitive real estate market. The award is based on valid empirical data that provide information about the strategic orientation and differentiation of market participants. These data allow companies to gain a deeper understanding of their strengths and weaknesses in direct comparison to their competitors.
The strongest brands from the most important nine countries/regions in Europe are awarded in eleven sub-sectors/asset classes. The validity and empirical nature of the data also makes it possible to determine the sector’s fastest growing winners. Awards are presented to those companies that have achieved the strongest growth in selected categories over the last 12 months.
Every year, the festive EUROPEAN REAL ESTATE BRAND AWARDS ceremony see the coveted brand diamonds presented to their winners on the same day as the REAL ESTATE BRAND BOOK is published. The annual REAL ESTATE BRAND BOOK has established itself on the European stage as the leading medium for the positioning of corporate and project brands in the real estate industry.
COUNTRIES / REGIONS
Central and Eastern Europe
Developers Office, Retail, Logistics, Residential
Integrated Real Estate Managers
SPECIAL CRITERIA GROWTH
Intention to re-use
Power of innovation
Sustainability / ESG