CORPORATE BRAND ANALYZER
Our CORPORATE BRAND ANALYZER provides specific insights and recommendations for action on the positioning of your brand in the competitive environment, by sub-sector and country. The index draws on data from the largest empirical brand study of the real estate industry and is based on the scientifically accredited REB Brand Potential Model of the European Real Estate Brand Institute.
Our analysis will provide you with a detailed overview of the
- positioning in the competitive environment and the absolute strengths and weaknesses of your brand
- awareness of your brand
- classification of the sub-sector-relevant evaluation criteria and their weighting in relation to performance/importance
- sub-sector-relevant assessment criteria divided into brand levels such as success, trust, behaviour and experience of the brand
- assessment of the brand potential compared to your competitors
- positioning of your brand among market participants who have personal experience of your brand in comparison to market participants without personal experience
- relevance of your brand with new and existing customers
From this wealth of data and findings, we derive recommendations for specific measures that will enable you to
- close the gap between self-perception and external image
- sustainably improve your positioning
- review your brand’s past operative and communicative measures, assess their influence and efficiency, and efficiently manage and empirically audit budgets over the long term
COST OVERVIEW
Individual analysis
Cost EUR 6.800
Per sub-sector and country/region
Additional costs per competitor
Cost EUR 3.300
Per sub-sector and country/region
