The EUROPEAN REAL ESTATE BRAND BOOK is the leading medium for brand building and brand management in the real estate industry. In addition to best practice examples on topics such as Customer Journey or Employer Branding, the BRAND BOOK publishes excerpts from the EUROPEAN REAL ESTATE BRAND INSTITUTE’s empirical REAL ESTATE BRAND VALUE STUDY.
Thanks to its unique European reach, the BRAND BOOK is the cross-media platform for positioning companies and projects directly with key decision-makers throughout the German-speaking and European real estate industry.
A4 format, Volume approx. 300 pages
REAL ESTATE BRAND BOOK 2020
Based on the largest scientifically recognized brand value study in the real estate industry. In addition to the rankings of the best corporate brands in 2020 you will find scientific essays, Editorials and numerous best practice examples. 246 pages, paperback.