The EUROPEAN REAL ESTATE BRAND INSTITUTE is the platform for brand management and corporate development for the real estate industry.

Harald Steiner

Harald Steiner is the founder and CEO of the EUROPEAN REAL ESTATE BRAND INSTITUTE, the publisher of the REAL ESTATE BRAND BOOK and chairman of the REAL ESTATE BRAND CLUB. He is the initiator and project manager of the gif expert group brand value.

Advisory board:

Dr. Thomas Beyerle
Advisory Board Publisher

Dr. Thomas Beyerle has been Managing Director of Catella Property Valuation GmbH since 2016, where he is responsible for Catella’s research.

Prof. Dr. Carsten Baumgarth
Professorship for Marketing, in particular Brand Management (HWR Berlin)

Prof. Dr. Carsten Baumgarth has been professor of marketing since 2010, in particular brand management at the HWR Berlin.

Prof. Ralf Kemmer
Strategy Consultant

Prof. Ralf Kemmer teaches at the design academy berlin, SRH Hochschule für Kommunikation und Design GmbH. His work and research is mainly concerned with brand positioning and communication strategies. In addition, Ralf Kemmer is a founding member of the REAL ESTATE BRAND CLUB.

Ralf-Peter Koschny CRE FRICS
Spokesman of the Management Board bulwiengesa AG
Ralf-Peter Koschny has been a member of the Management Board of bulwiengesa AG since 2004. Since January 2014, he is spokesman of the board, responsible for retail and leisure.

Andreas Schulten

General Representative bulwiengesa AG since 2018