ABOUT US

The EUROPEAN REAL ESTATE BRAND INSTITUTE is the institute for evaluating brand positioning and brand value in the European real estate industry.

Over 1,600 real estate brands are evaluated annually as part of the REAL ESTATE BRAND VALUE STUDY.
The EUROPEAN REAL ESTATE 500 – the first Brand Performance Index of the real estate industry – lists the strongest corporate brands.

Harald Steiner
Publisher

Harald Steiner is the founder and CEO of the EUROPEAN REAL ESTATE BRAND INSTITUTE, the publisher of the REAL ESTATE BRAND BOOK and chairman of the REAL ESTATE BRAND CLUB. He is the initiator and project manager of the gif expert group brand value.

Advisory board:

Dr. Thomas Beyerle
Advisory Board Publisher

Dr. Thomas Beyerle has been Managing Director of Catella Property Valuation GmbH since 2016, where he is responsible for Catella’s research.

Prof. Dr. Carsten Baumgarth
Professorship for Marketing, in particular Brand Management (HWR Berlin)

Prof. Dr. Carsten Baumgarth has been professor of marketing since 2010, in particular brand management at the HWR Berlin.

Prof. Dr. Kerstin H. Hennig
Head of EBS Real Estate Management Institute (REMI)

Prof. Dr. Kerstin H. Hennig teaches Real Estate Economics with a focus on Real Estate Innovation & Entrepreneurship and Real Estate Major Future Trends at the EBS University of Economics and Law.

Prof. Ralf Kemmer
Strategy Consultant

Prof. Ralf Kemmer teaches at the design academy berlin, SRH Hochschule für Kommunikation und Design GmbH. His work and research is mainly concerned with brand positioning and communication strategies. In addition, Ralf Kemmer is a founding member of the REAL ESTATE BRAND CLUB.

Ralf-Peter Koschny CRE FRICS
Spokesman of the Management Board bulwiengesa AG

Ralf-Peter Koschny has been a member of the Management Board of bulwiengesa AG since 2004. Since January 2014, he is spokesman of the board, responsible for retail and leisure.

Andreas Schulten

General Representative bulwiengesa AG since 2018